Do you know the origin of this catchy phrase?
I always thought it to be a typical corporate America’s invention of the late 20th century. Amazingly, it dates back to the first world war time, as I found reading a wonderful historical book – “Shopping, Seduction & Mr.Selfridge” by Lindy Woodhead. A copyrighter for Mr.Selfridge’s column in newspapers invented the saying and the famous store owner liked it so much, that he often used it….
“when one of his staff, Herbert Morgan, came up with the phrase ‘Business as Usual’, nothing was changed. It summed up exactly how Selfridge felt about his business during the war. He used the slogan so often that it became a catchphrase, famously adopted by Winston Churchill who in November 1914 declared: ‘The maxim of the British people is business as usual.’ Selfridge, a great fan of his fellow Freemason, was delighted.”
Excerpt From: Woodhead, Lindy. “Shopping, Seduction & Mr. Selfridge.” Random House Trade Paperbacks